Project: Speedfilm Motorsports — Brand Identity & Website Launch

Role: Brand Identity & Web Designer (Founder-level engagement)

Scope: Brand identity creation, logo design, naming transition support, website architecture, content capture, and launch build

Project: Bleujay — Brand Identity & Website System

Role: Founder & Brand Identity Designer

Scope: Brand system, positioning, website architecture, service model

Selected screens from Bleujay brand system and conversion-focused website build.

Impact:

Built a full brand identity and website system for Bleujay, including positioning, service architecture, conversion-focused page structure, and scalable brand guidelines. Designed to support startup and small business client acquisition with clarity and consistency.

Impact:

Built a complete brand and website system from scratch, including logo, identity direction, and conversion-focused site architecture. Guided the project through a mid-build company name change (Pre-Cuts Automotive → Speedfilm Motorsports) and delivered a cohesive, launch-ready digital presence aligned to the updated brand direction.

Project: TravelByGwen — Website Refresh & Structure QA

Role: Brand & Web Designer

Scope: Page structure refinement, mobile spacing optimization, content clarity, QA & live publish support

Selected screens from a live website refresh focused on layout clarity, content hierarchy, and mobile consistency.

Impact:

Improved mobile spacing and content hierarchy across key pages, corrected navigation and CTA accuracy, and supported live publish after client revisions. Ensured visual and structural consistency post-launch through QA pass.

Designer Snapshot

Victoria Jones

Brand Identity Designer | Brand Systems | Web Strategy

I design brand identity systems and conversion-focused websites that help growing organizations show up with clarity, consistency, and credibility. My work connects brand strategy, visual identity, and structured digital execution.